A Complete Guide to Prestashop Google Tag Manager

Updated 4 November 2024

Prestashop Google Tag Manager: Tags are snippets of code that are added to a site and used to gather unique information about visitors and their on-site behaviours.

Manually assigning the tags to web pages and managing them can be a tedious and time-consuming process.

Integrate Google Tag Manager with your Prestashop store to easily manage and deploy the marketing tags without the need to change the code.

Google Tag Manager is a code management system that allows you to add, update, and manage tags easily and quickly.

Simply place a small snippet of code in your Prestashop store to connect it to the Tag Manager Servers.

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Whenever an event like product view, customer sign-in, category page load, etc occurs on your store, the triggers are evaluated based on the events and the tags will fire accordingly.

Multiple other events can also be configured as explained further in this user guide.

Note

Prestashop Google Tag Manager module is compatible with PrestaShop version 8.x.x and multi-store feature.
The module is compatible with the standard classic PrestaShop theme. All the events are compatible with the classic PrestaShop theme. For purchase events, we use the default confirmation page.
Starting on July 1, 2023, standard Universal Analytics properties will stop processing new data. To maintain your website measurement, you’ll need a Google Analytics 4 property.
Google Universal Analytics (GUA) has been deprecated. So, the module does not support this feature now.

Features

Supports Google Analytics 4 (GA4).
This module is MultiShop compatible.
Easily Configure the Google Tag Manager within your Prestashop store.
The Module works for all the products on various store pages – Product page, Category page, Cart page, Order page and other product listing pages also.
Track standard events like Product View, Category View, Add to Cart, Customer Sign in, and orders placed.
Track multiple other events such as view product listing, select product, view cart, remove from cart, begin checkout, add shipping info, add payment info and full or partial refund event.
Check and download Google Tag Manager (tags and triggers) sample container files.
Import tags in bulk using sample container files.
Add code snippets of Google Tag Manager in your Prestashop store.
Enable or disable sending of data on Google Tag Manager.
Track and check analytics of your Prestashop store on Google.
Also, measure your eCommerce conversion rate with customer shopping and checkout behavior from the Google Analytics dashboard.

How to Install Prestashop Google Tag Manager

Firstly, go to the module manager in the back office and click on ‘upload a module’.
After that, drag and drop the module file or select the file from the system.
In this way, the module installation will be successful.

Prestashop Google Tag Manager installation

Prestashop Google Tag Manager Configuration

After the installation of the module, you need to configure it. Under the configuration settings, you have to:

Specify the Tag ID that you obtained after creating a container in Google Tag Manager account.
Enter the Tracking ID (Measurement ID) that you got from Google Analytics account.

Once you have saved the configuration settings, you can configure the events you want to track.

Under event configuration, you can decide which data you want to send to Google Tag Manager.

Customer Data – Tracks the event when a customer login or creates an account on the store. You can view customer’s ID, name, and email ID when he sign in on the store.
Cart Data – Tracks the event when a customer adds a product to the cart, removes a product from cart or proceeds to checkout. View details of the product added to cart and cart details such as cart ID and cart price on Google Tag Manager.
Order Data – Track the event when someone orders a product on the store. View details of products purchased and details such as payment and shipping method used for placing order.
Product Data – Track the event when someone visits the product page, search a product, view product listing or selects a product. View details such as product ID, name, price, and category on Google Tag Manager.
Category Data – Track the event when someone visits the category page. View category ID, category name, and the parent category on Google Tag Manager.
Purchase Data – Track the events when someone purchases a product, adds shipping or payment. Also track event for refund.

Sample Files: Admin can check sample container files of the google tag manager (tags and triggers) and download it.